Privacy Policy

CourtSpark Media Inc. is an Ohio corporation building smart court technology for pickleball, padel, and tennis. This policy covers our marketing website, partner and investor portals, beta application forms, advertiser onboarding, and the courtside ad-display network operated at participating venues.

It does not cover third-party websites or services we link to. Those are governed by their own privacy policies.

Information you provide directly. When you submit a form (contact, demo, beta application, advertiser trial, investor inquiry), we collect:

• Identity & contact: name, email, phone, company/club name, role/title.
• Business details: location, court count, preferred rollout date, industry, target markets, website.
• Investor details: accreditation status, organization, NDA acceptance timestamp.
• Account credentials: email and hashed password for the investor portal.
• Free-text messages you choose to send us.

Information collected automatically.

• Device & log data: IP address, user-agent, referring URL, timestamps, pages viewed.
• Cookies and similar technologies (see Cookies).
• Aggregated analytics on site performance and content engagement.

Court-side display & on-court sensing data. Our courtside hardware shows scheduled advertisements and, as part of our AI systems, performs on-court computer-vision sensing to produce aggregate audience analytics for advertisers and venue partners. This includes estimated demographic and contextual attributes — see AI inferences & demographic data for the full disclosure. We do not store raw video, do not use facial-recognition identification, and do not attempt to identify any specific individual by name.

Information from third parties. Authentication providers (e.g., email/password sign-in services), payment processors when used, and partners who refer you to us may share limited information to enable the service you requested.

CourtSpark wants to be fully transparent about the data our AI systems generate at participating venues. By playing on, spectating at, or otherwise being physically present on a CourtSpark-enabled court, you should assume the following processing may occur. We would rather over-disclose than leave you guessing.

3.1 Categories of data our AI may collect, derive, or estimate:

• Location & geographic data — the venue's address, city, region, and ZIP/postal code; ZIP-level extrapolated data drawn from public/commercial census-style datasets (e.g., median household income, household size, language, education, consumer-spending categories, vehicle ownership). These are area-level attributes, not statements about any specific person.
• Estimated demographic attributes of people on or near the court, generated by computer-vision and statistical models. These estimates may include projected age range, gender presentation, race/ethnicity grouping, body type, and group composition (e.g., adults playing with children).
• Player & activity attributes — projected skill level, play style, shot tendencies, rally length, session duration, time-of-day patterns, frequency of play, and sport type (pickleball, padel, tennis).
• Apparel, equipment, and brand-presence attributes — projected clothing category and color, footwear category, paddle/racket brand or class, headwear, eyewear, and other visible gear.
• Audience & impression attributes — estimated number of people in view, spectator-vs-player counts, attention/gaze direction at displays, dwell time, and ad-rotation impression counts.
• Weather, environmental, and contextual attributes — temperature, conditions, daypart, day-of-week, court usage rate, and similar signals.

3.2 What these attributes are — and what they are NOT.

• These attributes are algorithmic estimates and probabilistic inferences. They can be wrong. They are not verified facts about any individual.
• We do not use facial-recognition identification, fingerprinting, or biometric templates to identify or re-identify named individuals.
• We do not sell raw video, raw imagery, or individual-level demographic profiles tied to a named person.
• We do not knowingly profile minors (see Children's privacy). Where children are reasonably expected on a court, demographic inference is suppressed or aggregated.
• Inferred attributes are aggregated to group-level analytics (e.g., "during this hour, the estimated audience skewed 60% adults 25–44, mixed skill level, primarily athletic apparel") before being shared with advertisers or venue partners.

3.3 Why we collect this. The economic model that lets CourtSpark provide hardware, content, and revenue share to court partners at no upfront cost depends on giving advertisers meaningful, privacy-respecting audience analytics. The data described above is used to:

• Improve advertiser targeting at the venue and daypart level (not the individual level).
• Measure ad effectiveness, reach, and frequency for sponsors and partners.
• Help venue partners understand who their court audience is and how facilities are used.
• Train and improve CourtSpark's own AI models for sensing accuracy, safety filtering, and child-presence suppression.
• Generate aggregate market research and category benchmarks.

3.4 Retention & safeguards for AI-derived data.

• Raw camera frames are processed in-place and are not retained beyond what is needed to produce the derived attributes; persisted records are the numeric/categorical estimates and aggregate counts.
• Derived attributes are stored in aggregated form and access is restricted to authorized CourtSpark personnel, court partners, and advertisers receiving the aggregated report.
• Models are reviewed periodically to reduce bias and to suppress inference categories that are not needed for the contracted use case.

3.5 Your choices.

• Participating venues post on-court signage indicating that smart-court AI sensing is in use. Choosing to play on a CourtSpark-enabled court constitutes acknowledgment of this disclosure.
• If you do not want to be included in on-court sensing, you may choose not to play on a CourtSpark-enabled court, or request that the venue operator not schedule your session on an instrumented court.
• To request information about the categories of inferences associated with sessions you participated in, or to ask CourtSpark to refrain from generating new inferences about you where technically feasible, email info@courtsparkai.com with the subject line "AI Inferences Request." See Your privacy rights and U.S. state rights.

Some U.S. state privacy laws (including the CCPA/CPRA) treat inferences drawn about consumers as "personal information." CourtSpark treats the categories above as personal information for compliance purposes and applies the rights described in Sections 11 and 12, even where the underlying estimate is generated by an AI model rather than collected directly from you.

• Respond to inquiries, demo requests, and beta applications.
• Provision and operate accounts, including the investor portal and NDA-gated materials.
• Send transactional emails (account, application status, agreement copies).
• Send marketing communications where you've opted in or where permitted by law (always with one-click unsubscribe).
• Operate, secure, and improve the website, portals, and courtside network.
• Detect, prevent, and respond to fraud, abuse, or security incidents.
• Comply with legal obligations and enforce our terms.

We do not sell personal information. We do not use submitted personal data to train third-party AI models.

If you are in the EEA or UK, we rely on these legal bases:

• Contract — to provide services you've requested (e.g., investor access, advertiser trial).
• Legitimate interests — to operate and secure our site, respond to inquiries, and improve our products, balanced against your rights.
• Consent — for non-essential cookies and marketing emails, where required.
• Legal obligation — to meet tax, accounting, and compliance requirements.

We share information only as needed:

• Service providers who host infrastructure, deliver email, or analyze site traffic under contract.
• Court partners and advertisers may receive aggregated, non-identifying performance reports.
• Professional advisors (legal, accounting) under confidentiality.
• Authorities when required by law, subpoena, or to protect rights and safety.
• Business transfers — in connection with a merger, financing, or acquisition, subject to this policy.

We do not sell or rent your personal information to third parties for their own marketing.

Current core subprocessors include:

• Cloud hosting & database (managed Postgres with row-level security).
• Authenticated transactional email provider (SPF/DKIM/DMARC aligned).
• Edge content delivery and DDoS protection.
• Error and performance monitoring.

A current list of subprocessors is available on request at info@courtsparkai.com.

We use the following cookie categories:

• Strictly necessary — authentication, security, and form submissions. Always on.
• Preferences — remember settings such as cookie consent.
• Analytics — aggregate site usage; loaded only with consent where required.

You can manage preferences through our cookie banner, your browser settings, or by emailing us. We honor Global Privacy Control (GPC) signals as an opt-out where applicable.

Transactional email (account, application receipts, agreement copies) is sent from an authenticated sender domain. Marketing email is sent only where permitted and always includes a one-click unsubscribe. Suppression lists are honored across all future sends.

To unsubscribe at any time, use the link in any email or write to info@courtsparkai.com.

• Form submissions (contact, demo, beta, advertiser): retained for up to 36 months from last interaction, then deleted or anonymized.
• Investor profiles & NDA records: retained for the duration of the relationship plus 7 years for legal/regulatory purposes.
• Account credentials: retained while the account is active; deleted within 30 days of verified deletion request.
• Server logs: typically 30–90 days.
• Backups: encrypted, rotated, and aged out on a rolling schedule.

We use industry-standard safeguards: TLS in transit, encryption at rest, row-level security on application data, server-validated role checks, least-privilege access, signed webhooks, and audit logging. No system is perfectly secure; you use the service at your own risk and are responsible for keeping credentials confidential.

Report a vulnerability: info@courtsparkai.com. See our Trust Center.

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate data.
• Request deletion ("right to be forgotten").
• Restrict or object to certain processing.
• Request data portability.
• Withdraw consent at any time (without affecting prior processing).
• Lodge a complaint with your local data protection authority.

To exercise any right, email info@courtsparkai.com. We will verify your identity and respond within the timeframes required by applicable law (typically 30–45 days).

California, Colorado, Connecticut, Virginia, Utah, and other state residents have rights including the right to know, delete, correct, and opt out of "sale" or "sharing" of personal information and targeted advertising. CourtSpark does not sell personal information as defined by the CCPA. To submit a request, email info@courtsparkai.com with the subject line "Privacy Request." We do not discriminate against users who exercise these rights.

Our services are intended for adults (16+) and business users. We do not knowingly collect personal information from children under 16. If you believe a child has provided us information, contact us and we will delete it.

CourtSpark is based in the United States. If you access our services from outside the U.S., your information may be transferred to, stored, and processed in the U.S. Where required, we rely on Standard Contractual Clauses or equivalent safeguards for cross-border transfers.

We may update this policy from time to time. Material changes will be announced on this page with a revised effective date and, where appropriate, by email. Continued use of the services after changes take effect constitutes acceptance.

CourtSpark Media Inc.
Attn: Legal (and Privacy)
276 5th Avenue, Suite 704 - 3161
New York, NY 10001
United States
Additional offices: Columbus, OH · Los Angeles, CA
Email: info@courtsparkai.com
Phone: 724-330-0073

Related: Trust Center · Transparency · Contact