Brand Guidelines
The CourtSpark identity system.
Logo, color, typography, and voice — the standards that keep every court, broadcast, and sponsor surface unmistakably CourtSpark.
01 · Logo
The mark and clear space.
Clear space
Reserve clear space equal to the height of the C on every side. Never let text or imagery enter the zone.Minimum size
Digital: 32 px mark / 120 px lockup. Print: 0.5 in mark / 1.25 in lockup.Don't
- Recolor outside the palette
- Stretch, skew, or rotate
- Add drop shadows or outlines
- Place on low-contrast backgrounds
- Enclose in a badge or frame
- Re-typeset the wordmark
02 · Color
Court-blue-first, spark-green accent.
Court Blue
#2A9DF4Primary — CTAs, links, focus
Spark Green
#6BFF9FAccent — highlights, success
Deep Navy
#0B1220Background — hero, dark surfaces
Signal Cyan
#7DD3FCSupport — eyebrows, secondary
Gold Ember
#F5C842Support — from the mark, sparingly
Cloud
#F8FAFCNeutral — body on dark, light surfaces
Primary gradient
Court Blue → Spark Green, 135°. Reserved for hero text, key CTAs, and the mark's glow.
03 · Typography
Outfit for display. Inter for body.
Display · Outfit 800
Smart Courts.
The Smart Way.
The Smart Way.
Body · Inter 400
CourtSpark AI turns every court into a broadcast-ready, revenue-generating experience with AI cameras, instant replay, and courtside sponsor displays. Aa Bb Cc 0123456789.
Scale · H1 48–72 · H2 32–40 · H3 22–26 · Body 16 · Small 14 · Eyebrow 12 UPPERCASE / 0.2em.
04 · Voice
Confident. Technical. Welcoming.
Do
- Lead with the outcome
- Short sentences, active voice
- Speak in player and operator terms
- Name the tech once, then get to value
Don't
- Buzzword stacks ("AI-powered next-gen synergy")
- Hedging ("may help you possibly")
- Emojis in product copy
- Third-person past-tense recaps